SEO On Scale: What Great Ecommerce Sites Do Differently

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Has it been getting harder to attract new customers lately?

Ecommerce is filled with so many incredible opportunities, but there is so much competition.

The good news – we know it’s possible to fly!

Big ecommerce sites do it – you’ve seen the proof.

Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising cost of customer acquisition.

March 9 I moderated Sponsored Webinar presented by Jessica Flareau, SEO & amp; Personalization Manager at Barnes & amp; Noble, and Christophe Frenet, Chief Product Officer at Botify.

They have provided comprehensive insights to scale your ecommerce SEO efforts.

Here is a quick summary of the webinar. To access the entire presentation, fill out the form below.

What Qualifies As A Large Ecommerce Site?

Large ecommerce sites are defined as sites that have more than 1 million URLs.

BN.com has 9 million URLs, while the largest ecommerce sites in the world have 250 million+ URLs.

Because there are so many pages, it is no longer possible to optimize every single page manually for the big sites.

This means that large ecommerce sites need to automate much more.

This is a task you can start today to scale your SEO efforts.

[Learn how Barnes & amp; Noble uses automation for SEO] Direct access to webinar →

Why Search Engines & Large Sites Struggle

Search engines have to go through hundreds of billions of pages on the Internet.

Due to limited resources, search engines have to determine how much time they spend on each and every website.

This means that not every page of a major website is noticed or indexed by search engines.

This is where crawl budgets come in.

What Is A Crawl Budget?

Crawl budget is the amount of attention your site receives from search bots: how many pages are crawled in a given time frame.

The bigger your website is, the more likely it is that the limitations of a crawl budget will affect your website.

In short, there is a good chance that your entire site will not be crawled by a search engine.

If you have a large number of URLs, your crawl budget can be used before all your pages are viewed.

Based on the Botify analysis of 6.2B Googlebot queries across 413M websites, 77% of major websites get no search engine traffic.

Search engines have trouble finding every page on your site just because the web is too large.

[Discover How To Get The Most Out Of Your Limited Crawl Budget] Instant Webinar Access →

How To Balance User Experience & Crawl Budget

To optimize your crawl budget, you need to consider both user experience and bots.

Barnes & amp; Noble recommends working with product engineering to solve this.

Barnes & amp; Noble also maintains its view on revenue impact as it optimizes for search.

[Find out how to make it easy with automation] Instant access to webinar →

Understanding The SEO Funnel

These days, focusing only on your website crawl budget and search visibility is not enough.

Understanding the SEO funnel will help you optimize your crawl budget and overall scale strategy.

You also need to consider the following when scaling your strategy:

You can probably imagine that this means that you need to do a lot of optimizations on your websites.

[Find out how to easily optimize each step] Instant access to webinar →

How Are Large Ecommcere Companies Handling SEO Scale?

When it comes to smart, scalable SEO basics and strategies, large ecommerce companies:

[Find out how faceted navigation can help your site] Instant access to webinar →

Barnes & amp; Noble handles SEO on Scale a point:

Learn The SEO Strategies For Scale

The following enterprise ecommerce SEO strategies will help you:

[Get the strategy now] Instant access to the On-Demand Webinar →

SEO Practices Imperative To Ecommerce Success In 2022

[Slides] SEO At Scale: What Large Ecommerce Sites Do Differently

SEO On Scale: What Great Ecommerce Sites Do Different Than The Search Engine Journal

Join Us for Our Next Webinar!

How Much Revenue Are You Losing From Organic Traffic Declines?

What is the best way to explain the loss in organic traffic?

Learn about the revenue impact of traffic loss, the key attributes that triggered it, and a way forward to recover it in our next webinar on March 16th at 2pm. ET.

Featured Image: Paulo Bobita / Search Engine Journal

Your website has been penalized by Google This can consist of anything from building many spammy backlinks to your website to using over optimized anchor text or thin / duplicate content. Getting a penalty will lead to a loss of organic traffic and ranking which will make your website difficult to find in the search results.

Is SEO a dying industry?

Do not be fooled: SEO is not dying, but it is evolving and much more than it was years ago. If you’ve been debating whether to invest in SEO for your business or not, read on to learn why SEO will not die – but actually flourish – in 2021.

Is SEO dead? SEO is not dead, it just changes. Sure, click-through rates are going down and Google is sticking to its algorithm, but that is to be expected. Google has made it so that you can easily target your ideal customer through SEO or paid ads. It used to be a lot harder before they came.

Is SEO Dead 2020?

The answer, of course, is no. SEO is not dead. If you are a business that is reading this article because you are wondering if you want to invest your hard earned money in SEO, it is still a viable marketing strategy for 2020, or if you want to spend it more wisely elsewhere, read on.

Is SEO still relevant in 2020?

While some traditional marketing methods may be outdated, SEO is here to stay in 2020. Whether you invested in SEO early or just getting started, it can still be a major driver of traffic and leads to your website.

Is SEO still relevant in 2022?

Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that have been effective in the past have stopped working, SEO has continued to evolve. Constantly reinventing to try to better fit users’ intentions, cutting out spammy, ineffective tactics to get better.

Is SEO worth it 2021?

The short answer is SEO is very effective – not only for generating traffic but also leads and sales. Do not worry. The long answer includes research and data, not just empty statements. Most SEOs get caught up too much in search-specific metrics like SERPs (search engine results page), rankings and organic traffic.

Is SEO 2021 dying?

Do not be fooled: SEO is not dying, but it is evolving and much more than it was years ago. If you’ve been debating whether or not to invest in SEO for your business, read on to learn why SEO will not die – but actually flourish – in 2021.

Is SEO still relevant in 2021?

SEO will still be relevant and vital in 2021 if you want your business to have an effective online presence.

Is SEO dead in 2021?

Do not be fooled: SEO is not dying, but it is evolving and much more than it was years ago. If you’ve been debating whether or not to invest in SEO for your business, read on to learn why SEO will not die – but actually flourish – in 2021.

Why does SEO still matter in 2021?

SEO will remain relevant in 2021 and experienced marketers should find ways to use content marketing alongside other exciting traffic channels like social media management. SEO is a form of inbound marketing that enhances the reach of your brand by targeting long tail keywords.

How SEO has changed in 2021?

Google Page Experience Update One of the biggest announcements about SEO changes coming out of Google this year, the Page Experience Update essentially confirms the user experience will be an SEO ranking signal sometime in 2021.

Is SEO worth it in 2021?

The short answer is SEO is very effective – not only for generating traffic but also leads and sales. Do not worry. The long answer includes research and data, not just empty statements. Most SEOs get caught up too much in search-specific metrics like SERPs (search engine results page), rankings and organic traffic.

Is SEO still relevant in 2022?

Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that have been effective in the past have stopped working, SEO has continued to evolve. Constantly reinventing to try to better fit users’ intentions, cutting out spammy, ineffective tactics to get better.

What are the SEO trends for 2022?

Top 5 Search Engine Optimization (SEO) Trends of 2022

• Artificial intelligence will play a bigger role in SEO. …
• A shift to long-form content. …
• Mobile friendliness is critical to Google rankings. …
• Content Should comply with Google’s EAT principle. …
• Effective SEO must include video.

Is SEO worth it in 2022?

Local SEO will thrive in search results: Local SEO will be effective in online marketing by 2022 and even if the pandemic disappears, studies and surveys say that people prefer to work and study at home and will probably do so even after the pandemic.

Why is SEO important 2022?

By 2022, investing in SEO for your brand is of vital importance to ensure good performance and overall success. More than a necessity, it is a priority. It allows us to optimize the visibility of our website and search engines, making it easier for our consumers and potential audiences to find us on the internet.

Is link building in SEO Still Effective in 2022?

Are backlinks still important in 2022? Absolutely. If you want to manage a successful, long-term SEO strategy, the backlinks can not be ignored. The more high quality, relevant backlinks a site has, the more traffic it gets from Google.

What is Web traffic in SEO?

SEO Traffic Definition The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. By pairing web site metrics with goal-oriented metrics, you get a complete picture of your SEO performance.

What are the types of web traffic? What are the different types of web traffic?

• Organic traffic. …
• Direct traffic. …
• Reference Traffic. …
• Email Marketing. …
• Social networks. …
• Paid media. …
• Paid. …
• Offline Traffic.

How many types of traffic are there in SEO?

There are different types of traffic: Direct, Organic, Referral, Social, Email, Display and Paid. These describe exactly how that traffic came to your site.

What is types of traffic on website?

We will discover four types of website traffic today: Direct Traffic. Reference traffic. Organic traffic.

How many types are there in SEO?

There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.

Does domain mapping affect SEO?

No, it’s significantly worse.

Does Domain SEO Affect? How Does Domain Name Affect SEO? Although they are not a major ranking factor, domain names can have a significant impact on SEO. Using a mix of relevant and highlighted words to create a short, concise and clickable domain name will significantly increase your chances of ranking well in the search engines.

Is having two domains bad for SEO?

Instead of ranking with just one domain, you can rank with multiple domains. This increases the chances that a user will click on a result that links to a site that you own. It’s a bit of an out-of-the-box SEO strategy. Most site owners focus on ranking specific pages.

Can I use 2 domain names for 1 website?

You can have absolutely more domain names, but you do not want them to be solved or indexed by Google. To prevent this, add a 301 redirect or a “forward” domain to the “real” domain.

Is it worth having multiple domains?

Buying multiple domains for your business can improve its online identity and protect your brand from fierce competitors. Think about how easy it can be to write one. coâ € instead of â € œ.comâ € at the end of your domain name.

Does a domain redirect help SEO?

Yes, it depends, but in most cases, no. Redirects are not bad for SEO, but – as with so many things – only if you put them right. Poor implementation can cause all sorts of problems, from loss of PageRank to loss of traffic. Redirecting pages is a must when making changes to your URLs.

Are redirect chains bad for SEO?

These additional redirects can make it harder for crawlers, which affects how the pages are indexed. In fact, Googlebot can give up even if it finds too many redirects. Users will also not see how many URLs are redirected before they finally end up on an active page, but these links will negatively affect your SEO.

Does a 301 redirect affect SEO?

This means that 301 redirects will not harm SEO performance or reduce the “PageRank” metrics associated with a page URL – although they are also not crucial for search ranking. All 300-level server-page redirects pass PageRank to the landing page (including 301 redirects as well as 302s, and 307s).

Do domain redirects hurt SEO?

Are redirects bad for SEO? Yes, it depends, but in most cases, no. Redirects are not bad for SEO, but – as with so many things – only if you put them right. Poor implementation can cause all sorts of problems, from loss of PageRank to loss of traffic.

What does domain mapping do?

Domain mapping is the process of directing visitors from one site to another. It allows you to easily show domains that you own to your primary hosting account. You can map subdomains (eg subsite.example.com) as well as subfolders (eg example.com/subsite) to a personalized domain.

Is domain mapping free on WordPress?

Domain Connection Overview You still have to pay the current registrar to keep the domain active every year. There is no cost to WordPress.com to map your domain – it’s free with any paid WordPress.com plan.

What is the purpose of a domains?

Just as a physical address helps people find a specific site, the purpose of a domain is to help visitors find a website. Without domain names, users can only access websites with Internet Protocol (IP) addresses.

What is custom domain mapping?

When using Cloud Run Domain Mappings, you map a personalized domain to your service, then update your DNS records. You can map a domain, such as example.com, or a subdomain, such as subdomain.example.com. You can only add a domain to /, not to a specific URL as / user.

Is HTML website faster than WordPress?

Key difference between WordPress and HTML It will be faster because the basic HTML code runs smoothly. If you want the freedom to have thousands of templates to choose from and to control your website and not have to pay monthly fees to developers to add images and other content, WordPress is the better choice.

Is HTML or WordPress better for SEO? As a comparison, performance performs both well in SEO but HTML is slightly better than WordPress because WordPress includes more plugin installations which affect the security and page speed of the websites. HTML includes unlimited customization capabilities to create the best SEO performance.

Is HTML good for websites?

Static HTML is good for building a basic website. However, you need to do some coding if you want to update your content, and you need to overwrite your CSS if you want to change the appearance of your site. High maintenance costs are inevitable if you want to build your website using HTML.

Why is HTML good for websites?

HTML is the friendliest search engine It’s much easier to create SEO compatible websites with HTML than other programming languages. HTML web pages are more readable and accessible by web crawlers and thus reduce the parsing time and page load time of the website and thereby improve its performance.

Is HTML enough to create a website?

Web browsers retrieve HTML documents from a web server or from local storage and convert the documents to web pages. HTML describes the structure of a website semantically and originally included clues to the appearance of the document. So, HTML alone is enough to create a website.

Is HTML better for SEO?

Full SEO control – If you want to have full control over your SEO, a personalized HTML website is the best option for you. However, this type of website is not a good idea if you plan to outsource your SEO function to ensure regular updates and fix site-related issues.

Are HTML tags important for SEO?

HTML tags are among the first things we learn in SEO. They are invisible to the naked eye, but can do wonders for the ranking and the website in general. In fact, HTML tags have become so essential that no website can compete with today’s search results if they ignore HTML tags or, God forbid, misuse them.

Is HTML site good for SEO?

The Advantage of HTML SEO: The website contains total control over your SEO. Customize the website to suit your needs and requirements. HTML websites are more secure than WordPress websites. It will perform faster.

Is it better to use WordPress or HTML?

CONCLUSION: If your site does not require any updates, regular changes or any additional content, HTML is a better choice as it will make your website faster. If you want to grow your business website, and keep updating it, then WordPress is the best choice.

What is the best website format for SEO?

When it comes to SEO, the best website structure is hierarchical. This is a logical structure that is easy for crawling search engine bots.

Is it better to code your own website or use WordPress?

Writing your own code will help you grow as a developer. All the challenges you will face and overcome when creating a website that is mostly based on your own efforts will help you become better at coding. Everything adds more experience, and that means you become more efficient as a coder over time.

Is coding better than WordPress?

It will be faster as the basic HTML code runs smoothly. If you want the freedom to have thousands of templates to choose from and to control your website and not have to pay monthly fees to developers to add images and other content, WordPress is the better choice.

Should you use WordPress or code my own website?

If your site does not require any updates, regular changes or any additional content, HTML is a better choice as it will make your website faster. If you want to grow your business website, and keep updating it, then WordPress is the best choice.

How do beginner bloggers make money?

Affiliate Income. One of the easiest and most common ways to make money blogging, for beginners, is affiliate marketing. You do not need to have your own products or services. You simply promote other people’s products on your blog, and when you make a purchase, you make a commission from it.

How do bloggers get paid? The two main ways to get paid bloggers through ad networks are per click or per click. Paid per impression – with these ads, the viewer does not have to click on the ad in order for the blogger to earn an income. They are paid per impression, which is how often the ad is seen.

How much do small bloggers earn?

On average, a typical blogger earns about $ 300- $ 400 a month. However, if the blogger is more experienced, he / she can also earn up to $ 3000. Celebrity bloggers in India earn between $ 20,000 and $ 30,000 a month. Most of the bloggers are average bloggers who earn $ 500- $ 1000.

How much do small bloggers make?

Many blog owners earn a modest $ 200 to $ 2,500 a month in their first year of blogging. Established bloggers who implement strong monetization strategies earn $ 3,500 to $ 15,000 monthly. Top bloggers can earn seven figures income from their blogs. There are different types of roles and streams of income for bloggers.

How much can a beginner blogger earn?

If you are wondering about how much a beginner blogger earns in India, then according to the site, the average salary of a blogger is 18,622 per month in India. A novice blogger earns about $ 300- $ 400 a month. However, more experienced bloggers can also earn up to $ 3000.